I was a visual and brand designer for Microsoft Game Stack 2019 at Microsoft.
Microsoft Game Stack sought to provide an answer to the question, "What can Microsoft do for you?" if you're a game developer. And the answer to that question is, "A lot. Tell us what you need, and we'll point you in the right direction." Our goal was to embody that answer in both our online and physical presence for GDC 2019.
The challenge from a brand perspective was to present an identity that game developers would resonate with and one that reflects technical expertise, creative outcomes, and Microsoft's legacy in gaming.
