Microsoft Game Stack 2019

Helped craft the Microsoft Game Stack brand for its GDC 2019 debut, creating a cohesive identity that connected web, motion, and event experiences for developers.

I was a visual and brand designer for Microsoft Game Stack 2019, an initiative launched at GDC to showcase Microsoft’s tools, services, and platforms for game developers. My role was to help craft a brand identity that resonated with developers—balancing technical expertise, creative outcomes, and Microsoft’s legacy in gaming—across both the online experience and the physical presence on the show floor.

Role

  • Collaborated on the creation of the Microsoft Game Stack brand identity for its GDC 2019 debut, aligning design direction across web, motion, and physical activations.
  • Developed visual systems, iconography, and color frameworks that communicated technical sophistication while maintaining accessibility and creative appeal for developers.
  • Contributed to the event and digital design assets, ensuring consistency between the online experience and the show floor presence.

Team

Nick Robinson (Design Manager) Dalila Copeland (Visual Designer) Jesse Overlin (UX Designer)

Press

Game Stack Turns Microsoft's Data Centers Into Game Development Platforms Microsoft’s James Gwertzman on the benefits of Game Stack

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