Microsoft Game Stack 2020

Evolved the Microsoft Game Stack brand for 2020, creating a more confident and unified visual system that connected digital, motion, and event experiences for developers.

I was a visual and brand designer for Microsoft Game Stack 2020, building on the foundation established in 2019. My role was to help evolve the brand to be more streamlined, accessible, and confident, while highlighting Microsoft’s AAA titles and long history in gaming as proof of expertise. The updated identity extended across digital, motion, and physical assets, reinforcing Game Stack’s position as a trusted platform for both indie developers and large studios.

Role

Led the evolution of the Microsoft Game Stack brand identity, building on the 2019 foundation to create a more confident, scalable, and unified visual system.
Developed refreshed color, motion, and co-branding systems that highlighted Microsoft’s AAA portfolio while maintaining accessibility for indie developers.
Produced assets for digital, event, and motion applications, ensuring brand consistency across Game Stack Live, online platforms, and partner collaborations.